Remember when “get back” and “touch base” were part of most business conversations? “I’ll get back to you as soon as I touch base with my supervisor.” What did that mean?
I don’t know. I have to ask my boss.
“I touched base with him last night at the Top of the Mark.”
We talked about business for five minutes so I can deduct it as an expense.
Thankfully, get back has moved out of the spotlight and touch base has hit its last inning and retired with put it on the back burner.
But “reach out,” the new kid on the block, is even more annoying. “I just wanted to reach out to you about a business opportunity.”
I need money for my new venture.
Or, “I’m reaching out to let you know that we were not able to gather the needed quantity of signatures to have that proposition added to the California election ballot.”
The people we hired to get the signatures didn’t do their jobs.
How about this one? “I’ll reach out to him as soon as I can.” This is a brother to back burner.
These phrases create a quandary for wordsmiths. I’ll get back to you after I touch base with a couple of other editors and reach out to my circle of grammarians.