Remember watching those old westerns where a cowboy twirled a lasso rope and hogtied a calf in split seconds? What happened next? The hot sizzle of cowhide assaulted the nostrils of everyone nearby when the branding iron, red hot from the fire, placed an ownership mark on the animal’s flank. That same brand appeared on the front gates to the ranch. Everybody knew who owned the ranch and the cattle.
Think of Independent Publishing as a painless branding iron, connecting the owner to the product. When my twin and I created Carr Twins & Co. (CTC) Independent Publishing, it was our way to connect all our books. Hers, family history. Mine, inspirational and paranormal memoirs. All identified with the same logo and numbered in the same ISBN block. We contracted each book with a printer/publisher and skipped the print on demand middleman setup fees.
Amazon and CreateSpace have changed the direction of independent publishing. For my next book, I can escape the detailed online entries in my official Bowker ISBN online log book. No more hassle uploading cover photos and adding pages of details. My four-digit identifier hidden in the 13-digit ISBN number will be replaced by an unrecognizable number owned by CreateSpace. Immaterial, as lawyers used to argue in court. Although my number is missing, the new generosity of CreateSpace to allow my business name and logo will connect my future POD books with my independent publisher’s brand.
Don’t strain your neck to see my CTC logo over the front gate. It’s on my website and the back cover of all my books.